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The New Office of the CFO: Digital Strategies to Unlock Cashflow & Talent Potential

Wednesday, January 15, 2025 | 2:00pm-3:00pm Eastern Time | Free Webinar

Against a backdrop of economic uncertainty, supply chain disruptions and digital acceleration, the role of the Office of the CFO is changing. It’s no longer enough to be financial scorekeepers: Today’s financial leaders are expected to manage risk, find and fund new sources of value, and lead strategic initiatives that ensure the success and sustainability of the enterprise.

Unfortunately, the Office of the CFO cannot achieve these goals on its own.

Join this webinar by the Cash Management Leadership Institute (CMLI) to learn why the evolution of the CFO’s role presents a compelling opportunity for AP and AR professionals to transform their workday to support the strategies of financial leaders. In it, you’ll learn how AI-driven automation solutions can:

  • Remove the manual bottlenecks that drag down DSO & inhibit DPO management, optimizing working capital
  • Improve visibility & cashflow management thanks to real-time dashboards & predictive analytics
  • Attract & retain top talent thanks to jobs that are made more professionally fulfilling & impactful to the business
  • Mitigate risk, ensure compliance & enhance the end-to-end customer experience

Speakers

Mark Brousseau

Mark Brousseau, President, Brousseau & Associates

Over the past 30 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation. A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes. Brousseau has chaired numerous educational conferences and has served on several industry committees and boards. He resides in Center City Philadelphia with his wife and three sons.

Cindy Dobson, Director of Sales for Source to Pay, Esker

Cindy Dobson has more than 30 years of experience in technology solutions. Throughout the years she has focused on helping organizations optimize their complex business processes through automation to improve their productivity and effectiveness, reduce costs and boost their working capital while leveraging their investment in their ERP. She has experience with companies of all sizes ranging from the Global 2000 to the mid-market. As the source-to-pay sales leader at Esker, Cindy focuses on assisting organizations in transforming their processes to achieve best in class status with cloud-based automation utilizing AI and machine learning.

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