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Unlocking Your Cash Application Potential with AI-Driven Automation

Wednesday, September 17, 2025 | 2:00pm-3:00pm Eastern Time | Free Webinar

No longer a lowly back-office activity, cash application has become a mission-critical function. With interest rates rising, the cost of capital climbing and investors laser-focused on liquidity, Finance leaders can’t afford to overlook it. Fast, accurate cash app isn’t just nice to have anymore — it’s essential.

In this webinar, explore how modernizing your cash app operations with AI-driven automation can free up working capital, reduce the headaches from manual processes and give your team greater visibility into your cash position. If improving days sales outstanding (DSO), accelerating cashflow and strengthening your financial agility are on your wish list, this session is for you.

You’ll learn:

  • Where manual inefficiencies are hiding in your process & how fixing them can boost speed, accuracy & cashflow
  • How AI-driven automation accelerates payment processing, improving DSO & increasing liquidity for reinvestment
  • Why centralizing cash app activities matters for real-time cash visibility & better financial forecasting
  • What to look for in a cash app automation solution to ensure it delivers real ROI & fits your organization’s needs

Speakers

Mark Brousseau

Mark Brousseau, President, Brousseau & Associates

Over the past 30 years, Mark Brousseau has established himself as a thought leader on accounts payable, accounts receivable, payments and document automation. A popular speaker at industry conferences and on webinars and podcasts, Brousseau advises prominent end-users and solutions and services providers on how to use automation to improve document- and payments-driven business processes. Brousseau has chaired numerous educational conferences and has served on several industry committees and boards. He resides in Center City Philadelphia with his wife and three sons.

Kurtis Heister, I2C Strategic Solution Manager, Esker

Kurtis is the Invoice-to-Cash Solutions Manager at Esker, where he helps organizations streamline and automate their O2C processes. With over 15 years of experience in the I2C space, he has led the design, implementation, and evolution of Order-to-Cash tools across a wide range of industries.

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